Lawrence Ang Seminar
On the 8th of July LAB hosted professor Lawrence Ang
Professor Ang’s academic research interest revolves around advertising creativity, branding, customer relationship management and trust on the Internet. His overriding thrust in these areas involves evaluating how effective and efficient companies are in their tactics and strategies. As a marketing consultant, he has worked on a wide range of marketing projects, including advertising testing, pricing, market sizing, new product evaluation, and customer satisfaction. Although his interest is primarily in evaluating the effectiveness of advertising, and the tracking of brand health, he has also been involved in the annual strategic planning for companies. In the area of telecommunications, he was responsible for a major segment of industry study which sizes the total revenue of various telecommunications services in Australia.
Professional Affiliations:
- Marketing Research Society of Australia
- European Advertising Academy
- Association of Consumer Research
- Australian and New Zealand Academy of Management
- Academy of Marketing, UK
MSW Research was founded 40 years ago on the basic belief that brands define a business. The company was recently rated #1 among advertising research firms according to a first ever survey by Inside Research.
Daily Research News Online is the world's busiest daily news and jobs service for market research professionals, with more than 25,000 regular users.
And they're writing about us!
"Partners Add Neuroscience to Purchasing Measures"
"Prowizorka w mózgu" with the prologue of dr Rafal Ohme.
The American Academy of Advertising has published Rafal Ohme's article entitled "The Unconscious as the Third Dimension in Advertising" in its prestigious quaterly AAA Newsletter, Dec 2009.
